May 2025

The Top Business Mistakes First-Time Nigerian Entrepreneurs Make (and How to Avoid Them)

Business /

Starting a business in Nigeria is no small feat. From dealing with power supply issues to navigating a fluctuating economy and unpredictable regulations, Nigerian entrepreneurs are resilient and ambitious. But many first-time business owners fall into avoidable traps that can hinder growth, reduce profits, or worse—shut the business down. Whether you’re just launching your startup […]

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Monthly Business Review: How to Use PearMonie Data to Plan Your Next Month

Budgeting, Business, Small Business Tips /

“What you don’t measure, you can’t improve.”For African small business owners, that statement isn’t just a quote — it’s a survival strategy. Whether you’re running a hair salon in Lekki, a tech startup in Nairobi, or a fashion store in Kumasi, monthly reviews are key to staying profitable. And with a platform like PearMonie, reviewing

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How Technology is Transforming African Entrepreneurship

News /

A New Dawn for African Hustlers In recent years, Africa has witnessed a powerful shift — one led not just by innovation, but by necessity. With youth unemployment, limited infrastructure, and informal economies, many Africans turned to entrepreneurship. But it’s technology that’s fueling their true breakout moment. Today, a mobile device can launch a fashion

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The Future of Pan-African Business: Breaking Down Digital Borders

Small Business Tips /

The African continent is undergoing a digital transformation like never before. From fintech to logistics, e-commerce to education, a new breed of borderless entrepreneurs is emerging — tech-savvy, pan-African, and laser-focused on growth. But what does it really mean to break digital borders across Africa? Let’s explore the trends, tools, and triumphs shaping the future

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Preparing Your Business for Africa Day: Celebrating Pan-African Commerce

Small Business Tips /

Every year on May 25, African nations and the diaspora celebrate Africa Day—a moment that honors the founding of the Organisation of African Unity (now the African Union) in 1963. But beyond the parades and cultural showcases, Africa Day is also a powerful opportunity for small businesses to reflect, reposition, and plug into the rising

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Building Customer Loyalty Programs on a Small Business Budget

Business /

Why Customer Loyalty is Your Hidden Goldmine Getting a new customer can cost 5x more than keeping an existing one. In today’s competitive market, especially in Africa’s growing digital economy, customer loyalty is not just a nice-to-have—it’s your secret weapon for sustainable growth. Whether you’re running a physical store or a PearMonie-powered online business, building

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Understanding Your Business Health: Key Financial Metrics to Track

Business /

Running a business in Nigeria today goes beyond daily sales and customer satisfaction. Just like a regular medical check-up helps you monitor your personal health, tracking the right financial metrics gives you a clearer picture of your business health. In this guide, we’ll walk through essential financial metrics every Nigerian entrepreneur should monitor—and how digital

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Tax in nigeria

Don’t Let Taxes Kill Your Business: What Nigerian Entrepreneurs Must Know.

Business /

As a small business owner in Nigeria, you’re already juggling a lot—from sourcing inventory to chasing customer payments. The last thing you need is a tax issue that could freeze your bank account, block your funding, or worse—shut down your business.In this guide, we’ll walk you through tax compliance in plain language and show you

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Pricing Strategies for Your Online Products: What Works in African Markets

Uncategorized /

Setting the right price can make or break your online business. For African entrepreneurs, pricing isn’t just about covering costs — it’s about staying competitive, profitable, and relatable to your target audience. This guide explores effective pricing strategies tailored to African markets and how PearMonie can support your pricing decisions. 1. Know Your Costs Before

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