So, you want to promote your business but you’re not ready to spend big money on ads. You’ve heard about Facebook and Google ads — and you’re thinking: “Can ₦5,000 really do anything for me?” Yes, it can — but not in the way most people think.This guide will show you how to use ₦5,000 […]
How to Test Your First Facebook or Google Ad in Nigeria with ₦5,000 (Without Wasting It) Read More »
If you sell anything online in Nigeria — clothes, perfumes, food, shoes, services — you’ve probably heard of Facebook Ads or Google Ads. But which one is better for your business? If you’ve ever felt confused about how ads work or which one to choose, this blog is for you. In Simple Words: What Are
Facebook or Google Ads? What Every Nigerian Small Business Owner Must Know First. Read More »
Learn the best strategies to convert your Instagram and WhatsApp followers into loyal, paying customers. These 8 tips will boost your SME sales using Pearmonie.
8 Proven Ways to Turn Your Social Media Followers into Paying Customers Read More »
In the fast-growing world of freelancing across Africa, getting paid professionally and on time is a major concern. Whether you’re a graphic designer, content writer, digital strategist, coach, or virtual assistant, clients expect professionalism—and that includes clean, timely invoicing. That’s where PearMonie comes in. As a mobile-first business management tool made for African entrepreneurs, PearMonie
How to Use PearMonie as a Freelancer: Invoicing Made Easy Read More »
As we enter the second half of 2025, Nigerian SMEs are navigating a dynamic economy marked by digital innovation, inflation pressures, and evolving customer expectations. The good news? Fintech is making it easier to survive—and thrive. This article dives into five fintech trends shaping the SME sector from July through December 2025 and shows how
Top 5 Fintech Trends Nigerian SMEs Should Leverage in 2025 Read More »
“What you don’t measure, you can’t improve.”For African small business owners, that statement isn’t just a quote — it’s a survival strategy. Whether you’re running a hair salon in Lekki, a tech startup in Nairobi, or a fashion store in Kumasi, monthly reviews are key to staying profitable. And with a platform like PearMonie, reviewing
Monthly Business Review: How to Use PearMonie Data to Plan Your Next Month Read More »
The African continent is undergoing a digital transformation like never before. From fintech to logistics, e-commerce to education, a new breed of borderless entrepreneurs is emerging — tech-savvy, pan-African, and laser-focused on growth. But what does it really mean to break digital borders across Africa? Let’s explore the trends, tools, and triumphs shaping the future
The Future of Pan-African Business: Breaking Down Digital Borders Read More »
Every year on May 25, African nations and the diaspora celebrate Africa Day—a moment that honors the founding of the Organisation of African Unity (now the African Union) in 1963. But beyond the parades and cultural showcases, Africa Day is also a powerful opportunity for small businesses to reflect, reposition, and plug into the rising
Preparing Your Business for Africa Day: Celebrating Pan-African Commerce Read More »
In today’s competitive business landscape, maximizing employee productivity isn’t just about working harder—it’s about creating systems that enable your team to work smarter. For small businesses with limited resources, enhancing productivity can mean the difference between struggling to stay afloat and achieving sustainable growth. Recent studies reveal that employees are only productive for about 60%
5 Ways to Improve Employee Productivity in Your Small Business. Read More »
In our previous article, we explored Financial Planning for Long-Term Stability in 2025, highlighting essential strategies to manage cash flow, set financial goals, and build a strong financial foundation. Now, let’s take the next step—scaling your business efficiently while maintaining financial stability. Why Scaling Requires Strategic Financial Planning Scaling a business is not just about
Scaling Your Business with Smart Financial Strategies in 2025 Read More »
