So, you’ve spent money on Facebook or Google ads, and nothing happened.
No sales. No calls. Just silence.
You’re not alone.
Many Nigerian small business owners give up too early, thinking ads don’t work. But the truth is: the problem is usually not the ad platform — it’s how the ad was set up.
In this blog, we’ll explain why your ads might be failing — and how to fix them before you waste another ₦5,000.
Problem 1: You’re Targeting the Wrong People
What’s happening:
You’re showing your ad to people who can’t afford, don’t need, or aren’t interested in what you’re selling.
Example:
You’re selling ₦25,000 smartwatches, but you’re targeting people aged 16–20 in random states — many are just browsing, not buying.
Fix it:
- Target specific locations (e.g., “Lekki,” not just “Nigeria”)
- Adjust age range based on your real customers (e.g., 25–45)
- Use interest targeting: e.g., “business owners,” “online shopping,” “natural hair” — not just broad categories like “fashion”
💡 If you’re unsure, use your PearMonie order history or WhatsApp chats to identify who really buys from you.
Problem 2: Your Image or Video Doesn’t Sell
What’s happening:
Your photo looks dull, pixelated, or untrustworthy. Or your video is long and confusing. People scroll past it in 2 seconds.
Fix it:
- Use bright, clear images (no filter overload, no clutter)
- Show the product in action (e.g., someone wearing the wig or spraying the perfume)
- Add short text overlay like: “₦5,000 Only – Pay on Delivery”
- Videos should be under 15 seconds, with captions for silent viewing
✅ Tools to help:
- Canva (free templates)
- Use PearMonie’s product page photos — they’re already clean and clickable
Problem 3: Your Caption is Confusing or Boring
What’s happening:
Your caption sounds like every other ad. Or worse, it looks like spam.
Bad example:
“Buy now. Limited offer. Great product. Don’t miss out!!!”
Fix it:
Use this simple copywriting formula:
🔸 HOOK – Grab attention
🔸 BENEFIT – What they’ll gain
🔸 CTA – What to do now
Better example:
“Tired of body odour on hot Lagos days?
Try our original oil perfume – smells rich, lasts 24hrs.
Only ₦3,500.
Click to chat on WhatsApp or visit our PearMonie store now.”
Problem 4: You’re Sending People to the Wrong Place
What’s happening:
People click your ad… and land on:
- A slow or broken website
- A messy WhatsApp page with no product info
- No way to order or trust your business
Fix it:
✅ Send traffic to your PearMonie store:
- It has product images, prices, payment links, delivery options — everything in one place
✅ Or link to a clean WhatsApp message (use wa.link) with a pre-filled message like:
“Hi, I saw your ad. I’m interested in the perfume.”
Problem 5: You’re Not Tracking What’s Working
What’s happening:
You just run the ad, close your eyes, and hope for the best.
No tracking = no improvement.
Fix it:
- After 48 hours, check your ad results in Facebook Ads Manager:
- Reach
- Clicks
- Messages
- If you’re using PearMonie, check which products people are viewing and buying the most
Stop any ad that’s doing nothing.
Duplicate the ones getting clicks or chats.
✅ Summary: Checklist to Fix a Failing Ad
| ❌ Problem | ✅ Fix |
|---|---|
| Targeting wrong people | Use location, age, and interests based on real buyers |
| Poor visuals | Use clean photos, short videos, text overlays |
| Weak captions | Hook + Benefit + CTA formula |
| Bad landing page | Link to PearMonie store or WhatsApp with clear info |
| No data tracking | Use Ads Manager & PearMonie insights |
🧠 Final Tip: Think Like a Customer
Ask yourself:
- Would I stop to read this ad?
- Do I trust this seller?
- Is it easy to buy?
If the answer is no, then others won’t either.
Smart ads don’t need to be expensive — they just need to connect with the right people in the right way.