Author name: Folagbade Daniel

Building Customer Loyalty Programs on a Small Business Budget

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Why Customer Loyalty is Your Hidden Goldmine Getting a new customer can cost 5x more than keeping an existing one. In today’s competitive market, especially in Africa’s growing digital economy, customer loyalty is not just a nice-to-have—it’s your secret weapon for sustainable growth. Whether you’re running a physical store or a PearMonie-powered online business, building […]

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Understanding Your Business Health: Key Financial Metrics to Track

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Running a business in Nigeria today goes beyond daily sales and customer satisfaction. Just like a regular medical check-up helps you monitor your personal health, tracking the right financial metrics gives you a clearer picture of your business health. In this guide, we’ll walk through essential financial metrics every Nigerian entrepreneur should monitor—and how digital

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Tax in nigeria

Don’t Let Taxes Kill Your Business: What Nigerian Entrepreneurs Must Know.

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As a small business owner in Nigeria, you’re already juggling a lot—from sourcing inventory to chasing customer payments. The last thing you need is a tax issue that could freeze your bank account, block your funding, or worse—shut down your business.In this guide, we’ll walk you through tax compliance in plain language and show you

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